Nini’s Tradizionale

For this project, I was challenged to design a series of three packages that reflect the culture of the product(s). As a result, I created Nini’s Tradizionale; an authentic Italian cookie brand with brand elements inspired by the Italian Futurism movement. 

Composed of pignoli, spumoni, and canestrelli cookies, Nini’s offers a wide variety of flavor profiles and a unique stacking display that would fit perfectly at any gathering; from holidays to dinner parties. The name Nini’s Tradizionale is derived from my own Italian grandmother’s nickname, and the wide range of traditional Italian cookies that she bakes every year for the holidays.