Personal Branding

When developing my personal branding, I knew I wanted to represent my interest in creating letterforms using simple shapes, as well as my love for bold geometric forms and the color green. In this case, the original logotype was created using only semicircles and lines, and later transitioned into a more bold, graphic form. 

I used this logo to explore different printed mediums, and how a system might translate between these mediums through color, texture, and so on. My business cards remain clean and simple, so I designed and screen printed postcards that add some visual contrast while remaining cohesive within the system. The image treatment maintains the circle motif that was used to create the logo, and the bright overlaid logo helps to tie the two together.