Superfly

FALL 2023 / IDENTITY, EXPERIENTIAL

Superfly is a brand that aims to introduce rollerskating to a new generation of skaters, with brand elements inspired by the 1970s disco era. The goal of this project was to create a brand system as well as a booklet, banners, a branded event, and an environment and kiosks to go along with it. 

LOGOTYPE & LOGOMARK /



PROCESS /


CATALOGUE /




SYSTEMS /



BANNER /




ELEVATIONS /


KIOSK /



FINAL APPLICATION / 





Kaitlyn Infanger

2024